In my opinion the best days for LTCI sales are ahead... but in the simplified issue Multilife market, not in the husband / wife sales arena with full underwriting. We have just scratched the surface of this market and with CLASS & Partnership Programs raising the awareness bar with consumers that the Federal & State Governments are not wanting to pay for this care I see more people & younger people getting plans through their employers.
We are also seeing this start to become the darling product of the "Golden Parachute" Think about it: Company paid LTC is a tax free benefit, that can be done on a disciminatory basis, with grossed up premiums for 10 pay coverage and Full Return of Premium, high leel of benefits so that home care only is almost guaranteed and has a tax free benefit and beneficiary payment... what could be more C Class employee and Board of Director friendly? (CEO, CFO, CMO, COO, etc.)
i cant find the article,the site seems down.
i think long term care insurance would stay as long as there are seniors needing help in paying for LTC services